B ∙ Joy is a trendy, feminine brand developed and produced exclusively in Portugal, combining noble materials such as leather and suede by providing a wide range of products combining charm and simplicity, luxury and functionality, maintaining the highest quality in every detail. Initially it was thought to be a unique brand of clutches, however, due to various customer requests for other types of products, there arose the need to supplement, increase and diversify the product. Thus, it has been added to our collection of clutches more product diversity: we add handbags, waist bags, shoulder bags, coin purses, among others who have already conquered several markets worldwide.


The brand wants to be a smile, an ally, a friend, a companion of and for any occasion, an inspiration. b.joy believes that it can be more than just an accessory, it can be a lifestyle: the way we face life and choose to live. For the brand, every day is an opportunity to change. Changing is doing better, evolving and growing. It is the result of the willingness to accompany your customers ‘ requirements.

b ∙ joy was born from a woman to women. And because each woman is different and special, each of the collections and models assumes names of women, namely Portuguese women.